BATTLE OF BRANDS
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MARKETING MAVERICK•Marketing & Business

BATTLE OF BRANDS

Corporate marketing challenge where teams analyze real-world case briefs, build go-to-market (GTM) strategies, and pitch live to judges.

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ENTRY FEE & PRIZE POOL💰
₹10,000
Fee: ₹499 per Team
EVENT DATE & TIME📅
13 October 2026
Report: 8:00 AM – 9:00 AM | 9:00 AM – 1:00 PM
VENUE LOCATION📍
Seminar Hall, MBA Block
NMIET Campus, Bhubaneswar
FORMAT & EVALUATION👥
Quartet (4 Members per Team)
📂
OFFICIAL RESOURCE CENTER

OFFICIAL DOCUMENTS & TEMPLATES

OFFICIAL RULEBOOK📄 PDF DOCUMENT

BATTLE OF BRANDS (MARKETING MAVERICK) OFFICIAL RULEBOOK

Official rulebook document detailing consulting case brief analysis, GTM strategy pitch rules, target segmentation parameters, and executive jury evaluation criteria.

ABOUT BATTLE OF BRANDS

Battle of Brands is a corporate marketing challenge. Teams analyze real-world case briefs, build data-driven go-to-market (GTM) strategies, and present live pitch decks before senior marketing executives.

🎯 KEY OBJECTIVES & LEARNING OUTCOMES

⚡Analyze corporate consulting briefs, target demographics, and market competition.
⚡Formulate data-driven GTM strategy slide decks detailing positioning, digital campaigns, and ROI.
⚡Deliver a 10-minute executive presentation followed by a 5-minute jury Q&A defense.
TARGET ELIGIBILITY & PREREQUISITES

MBA students, marketing strategists, brand managers, business analysts.

🏆 PRIZE POOL BREAKDOWN (₹10,000 TOTAL)

🥇 1ST PRIZE WINNER
₹5,000 + Brand Trophy
🥈 2ND RUNNER-UP
₹3,000 + Merit Certificate
🥉 3RD RUNNER-UP
₹2,000 + Merit Certificate

IN-PERSON STAGE FLOW & FORMAT SPECIFICATIONS

Teams receive a case brief detailing product positioning and market hurdles. Teams present a structured 10-minute presentation covering target segmentation, GTM strategy, and ROI metrics, followed by 5 minutes of jury Q&A.

📌 DETAILED ROUND-BY-ROUND STAGE SPECIFICATIONS

STAGE 1: BRIEF RELEASE & CONSOLE DESK LOAD

Consulting Brief & Slide Check

⏱ 08:00 AM – 09:00 AM

Teams receive case brief materials and load presentation decks at the media desk.

KEY STAGE DELIVERABLES & OUTCOMES:
✔ GTM Presentation Deck✔ Case Brief Packet
STAGE 2: LIVE GTM PITCH PRESENTATIONS

10 Mins Live Presentation

⏱ 09:00 AM – 12:30 PM

Each finalist team delivers a 10-minute presentation covering market research, brand positioning, and financial ROI.

KEY STAGE DELIVERABLES & OUTCOMES:
✔ Live Stage Pitch✔ Financial ROI Model
STAGE 3: EXECUTIVE JURY CROSS-EXAMINATION

5 Mins Q&A Defense

⏱ 12:30 PM – 01:00 PM

5-minute cross-examination per team by marketing directors followed by winner announcements.

KEY STAGE DELIVERABLES & OUTCOMES:
✔ Jury Q&A Defense✔ Brand Trophy Winner

TECHNICAL INFRASTRUCTURE & EVALUATION MATRIX

📊 OFFICIAL JURY SCORING WEIGHTAGES

30%METRIC 1
Strategic GTM Vision & Research

Market analysis accuracy, competitor positioning, and target audience alignment.

30%METRIC 2
Financial Viability & Projected ROI

Budgeting realism, revenue channels, and marketing ROI calculation.

20%METRIC 3
Creative Brand Positioning

Unique campaign messaging, digital channels strategy, and brand narrative.

20%METRIC 4
Jury Q&A Defense & Presentation

Slide design quality, team eloquence, and defense under cross-examination.

🛠️ TECHNICAL & HARDWARE SETUP

  • HD projector & presentation clicker
  • Wireless microphones
  • Jury timer display

🏛️ VENUE & ARENA SPECIFICATIONS

  • Seminar Hall, MBA Block stage area
  • Executive jury panel table
  • Audience seating

COMPREHENSIVE RULES & ELIGIBILITY DIRECTIVES

  • Teams will receive a consulting case brief detailing product positioning and market challenges.
  • Submissions must include a structured presentation deck (PPT/PDF) covering target demographic and GTM tactics.
  • Final presentations are limited to 10 minutes, strictly followed by 5 minutes of jury Q&A.
  • Judging criteria: Strategic vision (30%), Feasibility & ROI (30%), Creative positioning (20%), Defense (20%).
  • 🚫 Cross-College Teams Prohibited: Cross-college or non-college teams are strictly prohibited. All members of a team MUST belong to the exact same college/institute. Cross-college or non-college teams will face immediate disqualification and elimination.
  • 🏫 Multiple Teams Allowed: Each college or institute is permitted to enter multiple separate teams for this event.
  • 🆔 Mandatory Identity & Approval Documents: All team members must carry a valid physical College Student ID Card, Government Photo ID (Aadhaar Card / Voter ID / Passport), and an official Approval Letter / NOC from their respective college authority for campus gate entry and verification.
  • Strict adherence to allocated stage/presentation timings. Overtime performance will incur point penalties.
  • Decisions rendered by the official NIRMIT 2.0 evaluation jury panel are absolute, final, and non-negotiable.
📋 INSTITUTIONAL CODEBOOK & GATE SECURITYPlease review the official Rules & Regulations page for full details on ID card, Aadhaar, college approval NOC, and campus security guidelines.
VIEW FULL RULEBOOK →

STUDENT LEADS & COORDINATORS

STUDENT LEADS & COORDINATORS (FROM VOLUNTEER ROSTER)

🎓
Ritu Pragyan Priyadarshini
Contact Desk →
🎓
Debjit Malick
Contact Desk →

REGISTRATIONS FOR THIS EVENT ARE FILLED UP !!

Registrations for this Event is Filled up !! Make sure to Visit Other Events of NIRMIT